Tuesday, May 10, 2011

Don't lose your mind over loose ends

How often have you seen something like this either in an advertisement or an email or an article somewhere?

"Don't loose sleep over weight you need to loose - we'll help in just 10 days!"

"The team will probably loose their first game if these injuries persist"

Very often. I have seen this usage so often of late. The English language with all its quirks, can be such a confusing cookie at times. "Loose" and "Lose" are many a time used erroneously. More often, "loose" is used instead of lose. While they are pronounced the same way - "looz" being the exact pronunciation for both "loose" and "lose", they are very different in meaning:

loose - not tightly fixed ; not detailed or exact ; immoral
lose - stop being in possession of something you had.

e.g. The dress is of a loose fit for her, she will look like she's floating in it !

Don't lose your mind over weight you need to lose ; very soon you wont need those loose fitting clothes.





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